Formula 1 | Haas, sponsorship agreement signed with JACK & JONES

New partnership for Haas: the American team has entered into a sponsorship agreement with JACK & JONES, one of Europe's leading menswear manufacturers. Next season, the JACK & JONES brand will appear on therear wing of the VF-18.

For JACK & JONES this is not the first time in Formula 1: the Danish brand, as well as a long collaboration with the Haas driver Kevin Magnussen, has in fact sponsored other teams in the past. As stated in the note published on the US team's website, therefore, "the partnership with Haas is a natural continuation of the solid history of JACK & JONES in the automotive sector and in particular in Formula 1".

These are the words released regarding the announcement by Henning Nielsen, marketing manager at JACK & JONES: “The dedication and professionalism needed to be in Formula 1 are in line with the values ​​we apply in our daily approach to denim and menswear. We strive to be the best, just like Haas. This is why we have supported Kevin Magnussen throughout his career and decided to join Haas this season.".

Also the Haas team principal Guenther Steiner commented on this new partnership: “We are very proud to announce our new partnership with JACK & JONES. It is a brand built on hard work and attention to detail, which has grown very quickly and which offers a quality product. Although we are still relatively new to Formula 1, our goals and work ethic are very similar to those of JACK & JONES”.

Federico Martino