F1 | GP Emilia Romagna and Made in Italy, the words of the protagonists in the presentation press conference

In the press conference to present the next Emilia Romagna and Made in Italy Grand Prix, organizers and partners talked about the complex organization that was carried out behind it. the scenes over the course of these months, highlighting how next weekend's race is the result of joint work not only between Liberty Media and the Region, but also between the Automobile Club, partners and sponsors.

Manlio Di Stefano
Undersecretary of the Ministry of Foreign Affairs and International Cooperation

“We are keeping the commitments made, and we are doing so with vigor and vision, implementing the programmatic lines, as regards the communication aspect, with initiatives such as that of associating Made in Italy with a Formula 1 Grand Prix: why the “beautiful and well-made” Italian is as strong as a racing car; because like the single-seaters that will be racing on the Imola circuit this Sunday, our Italy and its productions also generate incredible emotions and are synonymous with quality, whether it is the Ferrari car or the Ferrari sparkling wine with which the winner will be celebrated at the end of the race , or any other all-Italian creation. This is what the videos created for this occasion tell us and which will have a worldwide diffusion - indeed we hope viral!".

Stefano Bonaccini
President of the Emilia-Romagna Region

“Emilia-Romagna is the true world Motor Valley. One of the strengths of this region, but also one of the main expressions of Made in Italy in the world. A district without equal, which over the years has been able to combine entrepreneurial spirit, creativity and capacity for innovation, passion for engines, characteristics that are fully found in unique brands on the international scene, which have their home and roots here. Today more than ever this extraordinary heritage becomes a relaunch tool for the country. The agreement with the Ministry of Foreign Affairs and Ice goes in this direction. A major promotional campaign which, starting from sporting events followed by millions of people such as the Formula 1 Grand Prix, the Moto GP, the Superbike World Championship and the Motor Valley Fest, tells the world about Italian automotive excellence and beyond . From the heart of the Motor Valley a great opportunity for visibility for Emilia-Romagna and Italy. And sport, in which we are investing so much, is once again and increasingly an instrument of growth, valorisation of the territory and tourism promotion, to be ready as soon as we can start again".

carlo maria ferro
President of Ice, Agency for the promotion abroad and the internationalization of Italian companies

“The emergency calls for us to do new things and this initiative, for ICE, is among those, with a focus on the automotive sector which is among the sectors most affected by the decline in exports in 2020. Furthermore, few production chains such as those of the automotive they combine innovation, digital and sustainability with the tradition of the Italian mechanical industry in the search for connected, intelligent and eco-sustainable vehicles and new mobility models. The project we are presenting today aims to support the automotive sector and more generally Made in Italy with the speed that characterizes the events of the Motor Valley around which an important communication campaign and a dedicated channel of targeted B2B meetings on our platform revolves Smart 365 Fair.

Marco Panieri
Mayor of Imola

“The F.1 Grand Prix in Imola, within the Motor Valley, the motoring heart of the Emilia-Romagna region, is the result of the excellent teamwork of all the organisers. It is the sign of the restart and of confidence in the future not only of the territory that hosts it, but of the entire 'Country System', with its Made in Italy. In this context, the flyover by the Frecce Tricolori of the starting grid before the start on Sunday 18 April is emblematic. Even if, unfortunately, without an audience, the Grand Prix, the first stage in Europe, will guarantee worldwide visibility and an important economic impact, in a difficult moment, for a much larger territory than Imola. And it confirms the autodrome, municipal and increasingly multifunctional, at the levels in which the history of world motoring has placed it".

Claudio Domenicali
President of the Motor Valley Association and CEO of Ducati

“Motor Valley represents the excellence of Made in Italy in the automotive and industrial supply chain. The association is a project that shows the ability of a territory to network and enhance the peculiarities that distinguish it at an international level. Each brand has its own specificities with a great passion for competitions, technology, innovation and love for design in common. By leveraging these strengths we must be able to train talents capable of riding the technological changes underway: MUNER, the Motorvehicle University of Emilia-Romagna which brings together the main universities of Emilia-Romagna and the Motor Valley brands is the demonstration better than what we are capable of doing. Just like the Formula 1 Grand Prix in Imola, the MotoGP and Superbike races on the Misano circuit and the Motor Valley Fest are just the pinnacle of the great passion for motorsport that vibrates in this land."

Angelo Sticchi Damiani
President of the Automobile Club of Italy

“After the prelude in Bahrain, Formula 1 restarts from the Enzo and Dino Ferrari racetrack in Imola, the first European stage of the Automobile World Championship. It's not just a question of calendar: as an Automobile Club we like to think that we start again from Italy due to its unique role in competitions and also because the last edition of the F1 World Championship was able to unfold and take place also thanks to our immediate ability to host three Grands Prix, in the darkest moments determined in the world by Covid-19. Italy thus confirms its role as a protagonist in world motorsport, with the Imola F1 GP just one week after the Formula E in Rome-Eur, with the World Rally in Sardinia in June while awaiting the Monza F1 Grand Prix in September ”.

Andrea Casaluci
Pirelli Operations General Manager

“Pirelli has the honor of being the title sponsor of the second race of the 2021 World Championship, the GP of Emilia Romagna and Made in Italy, of which Pirelli has been the protagonist for a century and a half. Since the beginning of the twentieth century we have been racing and winning in motorsport competitions, which for us is the number 1 laboratory for research and development. F1 and Pirelli cannot ignore innovation. From next year, in fact, F1 will move from the historic 13" size tires to the more modern 18 inches: tires much more similar to those fitted on the most high-performance and demanding road cars, a segment in which Pirelli is the absolute leader in the world. All with the utmost attention to sustainability, which today is increasingly the symbol of our commitment on roads and circuits at every latitude."

Matteo Lunelli
President and CEO of Ferrari Trento

“The fact that an Italian bubble has been chosen, for the first time in history, as the official toast of Formula 1, is a source of great pride for our winery, but it also represents an important result for all Italian wine and a recognition for international level of the values ​​of excellence and Italianness that Ferrari Trento represents. Starting our Formula 1 adventure in Imola, celebrating Made in Italy, is particularly exciting for us because for years Ferrari Trento has proposed itself as an ambassador of the Italian Art of Living in the world, and we wish to bring a touch of the conviviality typical of our Country also in the Formula 1 Circus. We strongly believe in the distinctiveness of Made in Italy products, in the beauty of our territories and in the charm of our lifestyle, which will be the foundation for a new renaissance after the difficult moment we are experiencing".