The recipe for making Formula 1 popular again comes from the fans

News in Formula 1. It bears the name of Promotional Working Group, its head is Claire Williams and she will be responsible for finding solutions that increase the enthusiasm of enthusiasts with the aim of attracting new enthusiasts. At the meeting in Abu Dhabi, the PWG spoke about the possibilities for making the Most popular Formula 1, increasing the opportunities for contact between enthusiasts and drivers. The working group, supported by Bernie Ecclestone himself, proposed opening the paddock to fans on Thursdays, to offer enthusiasts who come to the racetrack a more engaging weekend with the possibility of interacting more with the drivers during the race weekend. Claire Williams' wish is to make some changes starting from the 2015 Australian Grand Prix, the first race of next season. Each proposal from the Promotional Working Group will be exposed to team representatives and submitted to the Strategy Group.

“We are looking at promotional opportunities around Formula 1, to make sure we have the right sustainability to move forward towards the future,” underlined the Williams deputy team principal. Despite Ecclestone's initial refusal to submit Formula 1 to the world of social networks, the most suggestive promotional opportunities, which allow greater interaction between Circus and fans, are to be found on the web. Formula 1 has a task, to use social networks in an appropriate way viral and cohesive to involve the public more, similarly to what is happening for MotoGP and Formula E, so much so that during the Abu Dhabi weekend, Ecclestone himself sensationally backtracked on his declarations regarding his disinterest in the younger. “We want to see Formula 1 fans grow by following it, like today's thirty-year-olds, who were already passionate fifteen years ago." It seems that the Patron has finally understood that i teenagers of today will be the future customers of tomorrow and who therefore, it is necessary to involve them, especially through the platforms they use every day.

Eleonora Ottonello