Formula 1 | The Visa Cash App Racing Bulls is born, the new name of AlphaTauri

THEAlpha Tauri has officially unveiled the new name for the 2024 season. Red Bull, Visa and Cash App have in fact announced a multi-year agreement in which, as stated in the note, Visa will become the first global partner of both teams formula 1, leading the AlphaTauri to be called Visa Cash App RB, where RB stands for Racing Bulls. The logo will appear on the cars of the two teams and on registrations for the next F1 Academy. The pilots Yuki tsunoda e Daniel Ricciardo they will wear a Visa and Cash inspired suit and livery of a concept, and the complete presentation of the livery will be in Las Vegas on February 8th.

“This is a revolutionary collaboration and a great opportunity for the Visa brand – said marketing manager Frank Cooper III. This alliance resonates strongly with Visa's vision of inspiring people to succeed by striving to take small steps to improve every day, during every race or event."

“It's fantastic to reveal our new team identity and welcome new partners as we enter a new phase in our Formula 1 history – said Peter Bayer, CEO of Racing Bulls. Faenza enters a new era of racing, remaining true to our roots as a hotbed of talent, but with an even greater focus on competing in Formula 1 Grands Prix. We have a beautiful vision for the team led by team principal, Laurent Mekies, and at our side we will have two future-oriented partners such as Visa and Cash App, it will be an exciting journey".

“We are excited to embark on this journey with Visa and Red Bull – said Catherine Ferdon, Cash App brand manager. We are dedicated to connecting people and communities, and there is no more unifying element in sports. As Formula 1 continues to grow in the US, this sponsorship allows us to deepen our relationship with fans of the category and furthers Cash App's commitment to supporting and growing the culture of Formula 1 fandom in the US by offering at the same time more value to our customers".

“The birth of Visa Cash App Racing Bulls is an extremely significant moment – commented Oliver Hughes, marketing manager at Red Bull Technology. The new identity is not simply a name change, it is the start of an exciting journey designed to take the team to new levels of competitiveness, and this is demonstrated by the presence of one of the most iconic brands in the world as the team's main partner. But, like the team, Visa is firmly focused on the future, expanding from a position as a world leader in its core business to become a global pioneer in the development of digital financial services for everyone, everywhere. In line with this commitment to future finance, Cash App joins the team as a key partner and one of the most downloaded financial apps. The team's new identity as Visa Cash App RB leans into a future where the team aims for top positions every weekend."