Long-term success will ensure Red Bull's continued existence in F1

The Red Bull consultant Helmut Marko has stated that the company will remain in F1 as long as it is successful on the track.

While there is no indication that the Anglo-Austrian team will leave the sport in the immediate future, company leaders have admitted that F1 does not bring a marketing return such as to be compared to that of Ferrari, Mclaren and Williams. But Marko insists that if there are many successes and they will have a positive return there Red Bull will remain in this sport.

“Formula 1 is a marketing tool for Red Bull, this means that income and expenses are under permanent evaluation. Whether there will be long-term success is not a question. As demonstrated by the long-term contracts with engine suppliers (the Renault), our sponsors and our staff”.

When asked what the secret to Red Bull's success was, Marko said: “I believe the magic word is continuity. We have had no changes in the last three years. And when there are changes, they happen directly within the team. Staff are moved from one department to another as they show their talent, but all remain in the 'family'. Knowing that your talent is recognized together with the opportunity to grow within the team creates a harmony that is transformed into success."

He further added that Red Bull's updates to this year's car were a success and many of their rivals ended up copying the RB7 until the end of the season.

“All the updates made during the season, they were copied” says Marko “We have never had the problem of being left behind. All other cars over the course of the season gradually became similar to the RB7…they just colored the bodywork differently! The season was very long and we saw many RB7s on the grid."

Stefano Rifici