Formula 1 | Ferrari, Vigna welcomes HP as new title sponsor

Formula 1 Ferrari HP – Scuderia Ferrari HP. Starting from the next Miami Grand Prix, the sixth round of the 2024 Formula 1 world championship, the Cavallino team will associate its name with that of the American multinational company that deals with information technology.

A partnership confirmed this afternoon, but already talked about in recent days, which will give the Cavallino a title sponsor that has been missing since 2021, i.e. since the name "Ferrari" was associated - with quite a bit of controversy - with Mission Winnow. Benedetto Vigna, in the official press release issued by the Scuderia, did not hide his satisfaction with the news, specifying how the Rossa will be able to count on a strong partner capable of offering considerable support on a technological level.

Benedetto Vigna, CEO of Ferrari

“Our founder bequeathed us a desire for continuous progress and it is precisely from this that our innovative drive is born, on the road and on the track, as well as our commitment to sustainability, from carbon neutrality to the education of the younger generations. In HP we have found the same values, which make it an ideal partner. We look forward to our collaboration to tackle new opportunities and challenges together.”

Enrique Lores, CEO of HP Inc.

“With technology, performance and exceptional craftsmanship powering the future, the partnership between HP and Ferrari is a natural fit. Both brands are built on rich histories that have stood the test of time. Through this unique collaboration, we will also have the opportunity to reach new audiences, drive business growth and create lasting impact for the customers and communities we share. Together we will leverage the global racing stage to accelerate sustainable innovation."