F1 | No more goodbyes: Rai in the race to have Formula 1 free-to-air

La Rai think again: no goodbye announced at formula 1 and fight to get the television rights and thus have Motorsport free-to-air on the national network. That's the idea of mother Rai sotto at data management; di Mario Orfeo, so as not to definitively give up the calendar in the schedule of the first channels. Possibility, therefore, of still having a agreement for 9 GPs live and 11 deferred.

Rai, therefore, will return to show the public formula 1, canceling that intention of wanting to leave F1 to aim for Champions League. Obviously there is also interest on the part of Formula 1 itself which, especially in the change of management with the arrival of LibertyMedia, has absolutely no intention of losing the Italian public that does not have pay TV, in order to thus continue its undertaking of expanding and improving the Formula 1 audience and fans.

The agreement would also have to be found with Sky in such a way as to continue to bring the F1 races free to air: the satellite platform would maintain the annual exclusivity and would hand over nine of them to generalist television, while the others would continue to be broadcast deferred by Rai.

Naturally this is because Formula 1 has an excellent base of users, audiences and advertising revenue: the Hungarian GP Sunday on Rai 1 scored 5.136.000 viewers with a share of 36,42%.