F1 | Caffè Lavazza new official partner of Williams for 2020

With a press note released a few minutes ago, Williams announced a new partnership with Lavazza, a historic Italian coffee producing company. The logo will be on the new FW43 starting from the Australian Grand Prix next March, as well as on the suits and official clothing of the drivers and team. Obviously in the team's hospitality it will be possible to taste the well-known Piedmontese coffee around the world. Lavazza is among the leading roasters in the world and is present in over 140 countries, and has also supported the career of Nicholas Latifi since 2016.

“We and Lavazza share the same values ​​– commented Claire Williams. We build our activities around a passion for work and our products. We look to innovation and entrepreneurship, providing solid foundations for our companies. I look forward to working with Lavazza and welcoming them to Formula 1 for the 2020 season."

“We are thrilled to support Nicholas Latifi, our young ambassador also in his Formula 1 journey with Williams – said Sergio Cravero, head of the marketing office of the Lavazza Group. Through this important partnership, perfectly in line with our internationalization strategy, Lavazza will be able to develop awareness of its brand and spread the culture of Italian coffee throughout the world."