Formula 1 | Alpine presents its sporting and industrial plans for the near future

Alpine announced today its long-term growth plans as Marca del Renault group dedicated to innovative, authentic and exclusive sports cars.  

The activities of Alpine Cars, Renault Sport Cars e Renault sport racing will be reunited into a single entity under the Brand Alpine. It will bring under its aegis the credibility of an authentic brand, specialized production, great engineering skills and the immense media exposure of the formula 1.

Put all together, these activities bring Alpine into another dimension and lay the foundations of a "new generation" automotive brand, creating value, aimed at demanding and passionate customers.

Current strengths and new synergies for new challenges

Alpine it is probably the very embodiment of the French automobile; a recognized brand, boasting a glorious heritage in the world of racing and highly qualified specialists who have produced theA110 in the establishment of Dieppe.

Renault Sport Cars includes a team of 300 experts in sports car development who have given the Renault group emblematic products such as the R5 Turbo, Clio V6, Mégane RS Trophy and the new one Alpine A110.

Renault sport racing and the F1 team of the same name bring together 1.200 people who develop the equivalent of “more complex clock mechanisms”, i.e. some of the best experts in aerodynamics, mechanics and engine engineering. There formula 1 it also constitutes an immense marketing platform with half a billion fans, which offers a unique opportunity to consolidate the image of the Alpine brand world-wide.

Alpine will leverage the size and means of the Renault group and RNM Alliance, including technologies, such as native platform EV of the Alliance, the global industrial footprint and purchasing power to ensure optimal cost competitiveness, the global distribution network and financial services of RCI. The goal is to reach the profitability threshold in 2025, also considering investments in motorsport.

A 100% electric Alpine garage

The new organization, the greater synergies with the Renault group and the Alliance as well as collaboration with selected partners will be key to supporting the product plan Alpine:
* A 100% electric sports compact (B-Segment) based on the Alliance's CMF-B EV platform;
* A 100% electric sports crossover (C-Segment) based on the Alliance's CMF-EV platform;
* A 100% electric car replacement for the A110, developed with Lotus.

As part of the development of the Business Unit Alpine, the group Renault and Lotus Group have signed a memorandum of understanding to study various areas of collaboration, including the joint development of an electric sports car. The Alpine and Lotus teams will conduct a comprehensive feasibility study for the joint engineering, design and development of this model using the resources, expertise and infrastructure of their respective locations in France and the UK.

Alpine will be at the forefront of Groupe Renault's innovation, be it technology, distribution, customer experience or any other area intended to create value for the Brand and its customers.

The next generation of Alpine products will take advantage of the Group's latest innovations Renault and will benefit from Formula 1 technology and expertise: efficient energy management, safety systems and connectivity solutions derived from Formula 1's high performance in terms of analysis and data processing which will bring a significant competitive advantage to Alpine products.

The races continue 

Alpine e Renault boast a long history in the world of racing and have established themselves in various categories, be it Formula 1, rally or endurance. The races will remain at the center of the ambitious projects of Alpine, given that the formula 1 occupies a central place in the brand's sporting strategy.

From 2021, the F1 Alpine will face some of the most prestigious names in the automotive industry, entering the very exclusive club of manufacturers' teams.

A brand born from competition for competition

Alpine was founded in 1955 by Jean Redele, a young motorsport enthusiast who was inspired by his favorite habitat – the Alps – to give a name to his brand. The company began to take off from the launch of the first one A110 in 1962. At that time, Alpine and Renault they work closely together as they are the Renault dealers who sell and maintain the Alpines.

In the early 1970s, Alpine he is among the rallying elite; in 1971, he monopolized the podium of the famous Monte Carlo Rally, an exploit he repeated in 1973, the year in which he became the first manufacturer to win the World Rally Championship. Meanwhile, sales of Alpine as standard they take flight. It was then that the brand decided to build an ad hoc factory in Dieppe, which would come into operation in 1969, the same site that today produces the new A110. In 1971, the A310 entered the scene, two years before Alpine is acquired by Renault group.

Alpine achieved his greatest success in motorsport in 1978 by winning the 24 Hours of Le Mans. Dieppe subsequently continued to launch innovative new models throughout the 1970s and 1980s, particularly with theA310 V6 and the GTA, before production was suspended in 1995. In 2017, Alpine launch the new one A110, a model faithful to the timeless principles of the former A110 which met with immediate success among enthusiasts and won several international awards.