Raikkonen testimonial of the Iceman Long Drink

The Iceman Long Drink, a newborn Finnish gin, couldn't have had a more suitable testimonial.

With the cry of “best served as cold as the Iceman” the canned alcoholic product is shown front, back and even more from Kimi Raikkonen, who has made such a trademark out of his steadfast character that he tattooed the definition on his arm.

Smartly launched a few days before the Monza weekend where the Ferrari driver will be under the spotlight playing at home, the brand has taken the route of social networks to become viral. Facebook, Twitter and Instagram are the social platforms chosen to also advertise the line of caps and t-shirts.

For those who would like to enjoy the drink, the risk is of being left empty-handed. For now, in fact, it will only be released in the country of Vainamoinen.

Chiara Rainis