DVAG renews with Schumacher
The brand has been linked to the champion since 1996
di Chiara RainisDecember 27, 2014
Unlike other sponsors who left because they could no longer make money such as the mineral water house Rosbacher or the fashion brands Jet Set and Naviboot, the TWO, an investment company present since 1996 on caps, overalls and helmets Michael Schumacher, one year after the accident on the snows of Meribel, will continue to support the German.
“Abandoning it would have been a fatal signal for the company, so it was an obvious move to continue the collaboration – the manager told Bild Robert Peil – Honestly speaking, previously there was no longer that relationship of dependence between the athlete and the brand, it had now become a friendship. When he is young he needs to appear in advertisements, but he no longer needed it."
Chiara Rainis
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