CNN debuts in Formula 1 with Lotus Racing

Lotus Racing and CNN International announce partnership which sees the new Formula 1™ team commit to a long-term deal with the world's leading all-news channel. The CNN logo, in fact, will be present on the T127 racing cars, on the drivers' uniforms and on all the team's clothing.

The deal is being managed by CNN's business partner Partner Solutions Group led by Rani R. Raad, senior vice president of CNN International Advertising Sales.

“The combination of two such popular global brands is a perfect fit for CNN's international reach and brand positioning,” said Raad. “This agreement with Lotus Racing brings CNN into a new era of marketing and promotions, and in front of an audience of millions of people around the world.”

Lotus Racing team boss, Tony Fernandes, commented: “We are very proud to welcome CNN to the Lotus Racing family. The fact that such a prestigious brand, known to millions of people as an impeccable source of news and current events, has decided to enter into this partnership with us is a sign of the positive effects we have created in the global business market. The entire Lotus team looks forward to working with CNN on new communications campaigns over the coming months and years."

The Formula 1™ World Championship is a global phenomenon, like CNN. The 19-race program takes teams to every corner of the world and Lotus Racing – with a British name, owned by a Malaysian businessman, with Italian and Finnish drivers – embodies the international aspect of the championship.