Kaltenborn: “F1 has failed in India”
According to the team principal, Sauber has not been able to promote itself
Monisha Kaltenborn she is convinced that F1 has failed in its attempt to enter the Indian market mainly due to poor promotion.
“In 2014 the race will not be held and once you leave a country it is difficult for a reintegration to take place, especially if you consider that here we have not managed to make ourselves known and advertise ourselves properly nor to convince local companies to invest – the boss's thoughts Clean at Autosport – The first year we benefited from the novelty effect, so collateral events were organised, hours of in-depth analysis on TV, shows and celebrities, while in the second year everything had already weakened and a lot of criticism had arisen regarding the problems of the inhabitants between taxes and various difficulties. Probably now knowing that we won't be back next season, interest has dropped further. We could certainly have done more."
Chiara Rainis
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