Human Ignition: the YouTube Series on the F1 of the Future

During this weekend, Burn, a well-known brand of energy drinks that sponsors the Lotus team, released the official trailer of a film entirely dedicated to the future of Formula 1. Already anticipated last year, Human Ignition will be a documentary film published on Youtube in installments , the first of which will be released on April 4th.

The documentary will feature the voices of many Lotus designers, or designers hired specifically to think about the Formula 1 of the future. Of course there is no shortage of important voices such as Romain Grosjean and Mario Andretti.

“In the high-speed world of Formula 1, technology is constantly evolving. And from this comes the continuous change of cars: a change that is extremely difficult to predict. Burn has gathered some of the brightest minds in this field to see if together we can visualize the F1 of the future.

In this new series (Human Ignition ed.) we will dive into the history and technology of the sport, talking to true legends and innovators along the way. We will try to bring ideas to concrete realities, researching what people have always dreamed of until now.”

Matteo Bramati.