Horner: “Formula One is not just Ferrari”

In a short interview given at the end of the Budapest weekend, Christian Horner commented on the first results linked to the survey launched by the GPDA to improve the world of Formula One.

According to enthusiasts who responded to the test published on the site motorsport. com, the Red Bull brand is the most followed within Bernie Ecclestone's Circus. An important, almost surprising result, which rewards the advertising strategy promoted by Dietrich Mateschitz since the first year of the Austrian giant's participation in the most famous four-wheel championship in the world. The English manager wanted to underline this splendid result of the four-time World Champion Scuderia, specifying that Formula One is not just Ferrari and that all the teams are part of a constantly changing world.

Here are the words of Christian Horner: “Formula One is a fantastic world. The latest GPDA survey confirms that the Circus is not only linked to Ferrari but contains many other nuances. Red Bull is the most followed brand among enthusiasts and this only confirms the quality of our project."

“We live in a constantly evolving world and this is precisely why we are in Formula One” he continued. “Our goal is to compete with the best brands in the world, win and promote our energy drink”.

“These results confirm that our sponsorship strategy is correct and we hope to continue like this for a long time to come. We are a very strong team and this survey is proof of this" he concluded.

Roberto Valenti
Twitter: @RobertoVal94