Formula E | Marchionne responds to Agag: "We look carefully at the category, but Alfa Romeo is not ready yet"

"The brand must grow and entering now would not bring any benefits" he added

Formula E | Marchionne responds to Agag: "We look carefully at the category, but Alfa Romeo is not ready yet"

Formula 1 and beyond: Sergio Marchionne, present at the Geneva Motor Show, responded to the provocations launched a few weeks ago by Alejandro Agag, boss of Formula E, underlining how the Alfa Romeo brand is not yet ready for a commitment of this type. The FCA group is looking carefully at the full-electric category, but at At the moment there isn't the right technology for high level competition.

Sergio Marchionne's assessments: “I understand Agag e's idea I admit that we have some thoughts about Formula E, but an entry is not expected anytime soon. We are not ready for an investment of this type, at least for the moment. Maybe there will come a time when this will become important, but for now it is not right to make such a move. Alfa must grow as a brand and to do this it takes time. The same goes for Lancia and the other FCA brands. I don't think the technology is suited for such a leap. I understand the objective perfectly, but returning to a commercial discussion, every move must be carefully considered. An entry, at the moment, would not bring any benefit to the brand. Give us time and then we'll see."

Roberto Valenti

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