Formula 1 | Toro Rosso, Moose Craft Cider new team sponsor

Moose, the premium Thai artisan cider brand, today announces Alex Albon as its first ambassador as part of a new partnership with Scuderia Toro Rosso.

As an official partner of the team, the Moose logo will be present on the drivers' racing clothing, on the STR14 single-seaters and on Alex's helmet starting from the 2019 German Grand Prix. This collaboration confirms the full commitment on the part of Moose Craft Cider and the Red Bull-owned F1 team in supporting Thailand's motorsport ambitions on a global stage, popularizing motorsport and empowering young people to follow their dreams.

Assistant Managing Director of Siam Winery, Khun Varit Yoovidhya, said: “Alex is the perfect model of the young Thai athlete who has shown incredible perseverance and determination throughout his sometimes challenging career. After years of success in the Junior categories, he managed to get his opportunity in F1 with Toro Rosso, where he has already impressed everyone with his talent, his speed and his temperament.

“The Moose brand is synonymous with passion, authenticity and character and we believe Alex and Toro Rosso embody all of this,” he continued. “This collaboration will help us achieve our goal of significantly growing the cider market in Thailand and Asia, making Moose Craft Cider an industry leader. Siam Winery - the company that owns the Moose Craft Cider brand - and Alex will also collaborate with the Thailand Sports Authority to send a strong message regarding responsible alcohol consumption: never drink and drive."

Scuderia Toro Rosso Team Principal, Franz Tost, added: “Moose Craft Cider is a famous Thai brand and we are really proud to be able to work together. It's great to have a Thai company investing in the team and is a clear demonstration of Alex's growing popularity in the country and the team's continued progress."

“Having a Thai partner and driver makes perfect sense and we hope we can win the hearts of even more Thai fans in the coming months,” he added. “We are very impressed with this company's ambition and will do our best to help them achieve their goals, not only by growing the brand inside and outside Thailand, but also by encouraging young Thai drivers to follow in Alex's footsteps. We look forward to working with Moose on some exciting future initiatives.”

Alex Albon said: “It is a real honor to be brand ambassador for Moose Craft Cider, a young and ambitious Thai brand with which I can personally identify. This also shows that Formula 1 is increasingly popular in Thailand and this makes me incredibly proud and happy."