F1 | Vasseur: “Alfa Romeo has made Sauber more attractive for sponsors”

Frederic Vasseur revealed that the partnership with Alfa Romeo made the team Clean more attractive for both sponsors and potential employees; in fact, the Hinwil team has received a good number of CVs since the agreement was announced.

Since the partnership was made official Alfa Romeo-Sauber, many brands have confirmed their agreement with the team, for example: Carrera, Richard Mille, Kappa, Claro and Garage Italia.

“It is a very important step for us in the team because we are all very proud to be linked to a historic brand in F1”, Vasseur said at RACER . “I think it's important to create a team spirit and have this kind of agreement and this kind of approach. Afterwards, sponsorship is definitely a step forward”.

“We are much more attractive to other sponsors and we are also much more attractive for recruitment. As soon as we made the announcement for Alfa Romeo, I received a lot of CVs and there is a kind of expectation around the team, the sponsorship and the recruitment. It's a good move and a good feeling for everyone.".

Jessica Cortellazzi