F1 | Sauber, team name chosen for the next two years

La Clean announced the name for the next season after the departure of Alfa Romeo and looking forward to starting cooperation with Audi in 2026. The team will be called Stake F1 Team Kick Sauber, strengthening collaboration with its key partners in 2023, and especially the streaming platform has acquired the rights to the chassis name until 2025. The brand kick.com in fact, it has already appeared on the cars of Bottas e Zhou in some races, and this agreement deepens the ties between the Swiss team and the OTT operator, which has recorded huge growth in subscribers over the last year.

“Sauber has always been synonymous with innovation, breaking the mold and challenging conventions – said Alessandro Alunni Bravi, team representative. The partnership with Kick.com is the latest demonstration of the philosophy that guides us. Kick.com is redefining the way live streaming is done and will take the same disruptive approach to the world of Formula 1. With Kick.com, our goal is to take the next step in finding new and innovative ways to approach our fan".

“Kick.com has seen tremendous growth since its inception and continues to make waves in the streaming industry – said Bijan Tehrani, co-founder of Kick.com. KICK's content is fast-paced and engaging, just like a race weekend. Our platform was destined for the track and we are excited to take our collaboration to an unprecedented level, supported by our knowledge of the culture in motorsports and our passion for cutting-edge technology. Formula 1 is a universally popular sport, and it aligns perfectly with our product and what we are building at Kick.com.”

“We are excited to deepen this collaboration between two innovative brands – said Akhil Sarin, Chief Marketing Officer of Kick.com. This partnership is set to redefine the boundaries of fan engagement, delivering an unprecedented experience for motorsports fans around the world. Get ready to embark on an exhilarating journey with Kick.com, where passion meets performance in the fast lane of digital entertainment.”