F1 | Stylistic revolution at Renault: new name and new logo for the French team

Curious stylistic innovations affect the world of Renault: the French team, starting from 4 December 2018, has taken on a new name and a new logo. The previous "Renault Sport Formula One Team", in fact, left room for a more synthetic "Renault F1 Team“. This change was accompanied by another "gem": the presentation of a new coat of arms (visible on the cover) "more compact and more readable" - as written on the official website of the transalpine team - which directly associates the Renault Lozenge, symbol of the company, with the name of the team without any separation.

“This simpler and more natural designation aims to strengthen the bond that has existed for over 40 years between Renault and Formula 1” – continues the Renault statement. “The new name and logo will be the assets to achieve the strategic objectives of developing the reputation and image of the Renault brand through our commitment to Formula 1, continuing to support the company's product ranges, especially in the sporty".

THE OLD LOGO