F1 | Rich Energy new title sponsor of Haas for the 2019 season

With a press release issued a few minutes ago, Haas and Rich Energy confirmed the creation of a commercial partnership starting from the 2019 season. The well-known energy drink brand, in fact, will become title sponsor of the American team and will bring numerous changes within the team itself, including the color of the livery and a new name for the next championship.

Rich Energy, currently available in over thirty countries around the world, will exploit the enormous catchment area of ​​Formula 1 to expand its borders and will help Gene Haas' Scuderia grow economically, an aspect of vital importance for a team of average ranking like that of the United States.

“We are delighted to become the official partner of Haas F1 Team in Formula One”, said William Storey, Chief Executive Officer of Rich Energy. “Our companies share a philosophy of work and our desire is to bring something new to an environment composed of established brands. We enjoy the competition and, thanks to our distinctive collaboration, we are looking to grow further by offering an exciting concept for the promotion of Rich Energy. Formula 1 is a premium product and our partnership with Haas F1 Team ensures we have a valuable asset on which to build our global marketing efforts."

“Becoming a partner with Rich Energy is another milestone in the development of the Haas F1 Team”, declared Guenther Steiner, Team Principal of the American Scuderia. “We welcome their commitment to us and share the ambition to further advance our respective fields. It will be exciting to be the focal point for marketing campaigns."