F1 | McLaren's TEAMStream is born, to follow the races live

In view of the new season, the team McLaren has launched “TEAM Stream”, literally translated as “team broadcast”. The TEAMStream, in fact, will be a new way to follow the Formula 1 races live, always with new ones content, in a manner dynamic e Interactive, which will be updated periodically and will not fail to involve fans at every lap of the race.

TEAMStream will be available on the McLaren website and will also travel on variable profiles social of the team, along with other stories and news with a space dedicated to fans. Furthermore, McLaren announced that the project will include more features and modules over time, which will be revealed step by step: “At McLaren we always put the fans before everything and everyone; I am very proud of the redesign of the website for our fans, who feel like protagonists in this way. The essence of F1 in social networks manages to always and constantly produce information and entertainment, hence the birth of our TEAMStream is aimed specifically at those who use the web to search for news and stay informed at all times"Said Zack Brown, the new CEO of McLaren.

We've relaunched our website! Meet #TEAMStream, an ever-changing feed giving you awesome access to our #F1 journey: https://t.co/cnJBz9wmGZ pic.twitter.com/0qzQ5v1z8U

- McLaren (@ McLarenF1) February 8, 2017

Furthermore, the director of digital content and social media for the McLaren group, Rob Bloom, ha detto: “McLaren's digital strategy focuses on reducing the distance between the team and its fans, and TEAMStreaam is an important step in this regard. Together with the Havas agency in London we have developed the platform that will allow McLaren, the fans, and our partners to take on a new online experience and pilot this project for the new Formula 1 season. Our fans can expect more initiatives in this style throughout 2017”he concluded.

Fabiola Granier