F1 | 1&1 new Haas sponsor for 2021

Mick Schumacher will be brand ambassador of the German company

The German web hosting company 1 & 1, one of Germany's leading telecommunications providers and already collaborating with Borussia Dortmund in the Bundesliga, will sponsor Haas for the 2021 season as the exclusive TelCo partner. Mick Schumacher, new driver of the US team, will become its brand ambassador. So in the VF-21 livery, in addition to the Russian flag due to the main sponsor Uralkali, also a bit of Germany with 1&1.

“1&1 challenges rapid evolution, a bit like us – said Guenther Steiner, Haas team principal. It's great to see how much the company puts the interests of millions of fans at the center of their social media strategy. 1&1 and Haas share the same entrepreneurial DNA and want to race at a higher level every day.”

“Haas and Mick Schumacher complement our sporting sponsorship activities perfectly – underlined Ralph Dommermuth, CEO of 1&1. The team is starting the new season with a different energy, with reigning Formula 2 champion Mick Schumacher one of the most promising drivers on the world stage. Add to that the technological innovation of Ferrari engines and five years of experience in Formula 1, Haas has many elements that we hope will give life to an exciting and competitive 2021."

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