#EssereFerrari: the new slogan for the world championship [VIDEO]
Mattia Binotto spoke about the importance of using this hashtag
di Jessica Cortellazzi15 February 2019
![#EssereFerrari: the new slogan for the world championship [VIDEO]](https://f1grandprix.motorionline.com/wp-content/uploads/2019/02/essere-ferrari-video-sky-2019.png)
After the difficulties of 2018, the Maranello team wants to change the page and for this reason, a new motto has been chosen #BeingFerrari, repeated several times by team principal Mattia Binotto during the presentation of the SF90.
The 90 recalls the 90th anniversary of Ferrari's birth and the hashtag is intended to be a unifying trait, everyone must give their contribution to get Ferrari back to where it deserves to be, to dream again.
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F1 | World Finals, Leclerc and Vettel present the Ferrari Challenge finals at Mugello [VIDEO]
Everything is ready at Mugello for the Ferrari Finals
Just before the live broadcast of the second free practice session valid for the Mexican Grand Prix, eighteenth round of
F1 | SF90 imposing and mean, Ferrari presents itself as a fearless team
Drivers and managers appear enthusiastic and ambitious, there are great expectations for this single-seater
Probably one of the most important legacies of Marchionne - the true demiurge of this Ferrari career - is ambition. That bravado,
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